Guides for shopping center owners and marketing teams
Four working documents on what a shopping center website has to do, how local search actually treats retail destinations, and how templates, agencies and a custom build really compare. Each one includes the framework or diagram we use ourselves, so you can reuse it in a brief or a board paper. Written by the team that builds MallWebsite projects — nothing here depends on hiring us.
Who these guides are for
Asset and centre managers who report footfall and turnover rent to owners; marketing managers who have to fill an events calendar and keep tenants informed; and leasing teams whose prospects check the website before the first meeting. The three audiences need different things from the same pages, which is why we name them explicitly in every guide.
The guides are English-only for now; the product pages are available in six languages.
Procurement
Choosing and briefing a website
For the part of the job that happens before anything is built: agreeing scope, writing a brief a vendor cannot dodge, and defending the delivery model in a budget request.
What the Best Shopping Center Website Design Actually Looks Like
The criteria we would use to score a proposal: which modules a center site must carry, what speed and SEO baselines are non-negotiable, who edits content each week, and who ends up owning the code. Use it to write a brief that vendors cannot answer with a brochure.
Includes: Our evaluation framework: the five criteria that separate a brochure site from a website a center can actually operate.
Shopping Mall Website Template vs Agency vs Custom Build
A procurement comparison of the three realistic options, including the cases where a template or a retained agency is the better answer. Sets out the trade-offs in upfront cost, recurring fees, code ownership, launch time and module fit.
Includes: The same five procurement dimensions applied to each delivery model, including who each option genuinely suits.
Growth
Making the website earn its keep
For a site that already exists: getting it found in local search and connecting it to campaigns, tenants, screens and the numbers you report upwards.
Shopping Center Marketing: Building One System Instead of Five Channels
How to stop running the website, events, offers, tenant communication and reporting as five disconnected efforts. Covers what belongs on the site as the single source of truth, what each channel should link back to, and which numbers to report to owners.
Includes: The operating model: publish once on the site, then let campaigns, screens, tenant packs and reporting all point back to it.
Shopping Center SEO: From Store Pages to Structured Data
The page architecture local search needs: a real page per intent, store pages worth indexing, event and opening-hours markup that matches visible content, and a short measurement routine per page template.
Includes: One page per intent, each with the schema type that matches it — and the four numbers worth tracking per template.
Recommended reading path
Two routes, depending on where the decision sits today.
You are evaluating a new website
- 1Website design criteria— agree the criteria and the module scope first
- 2Template vs custom— pick and justify the delivery model
- 3Shopping center SEO— check the proposal leaves room for a real page architecture
The site exists but underperforms
- 1Shopping center SEO— fix discoverability before anything else
- 2Shopping center marketing— connect the site to campaigns, tenants and reporting
- 3Website design criteria— decide what is worth rebuilding
Looking for the product itself? See what a fixed-price center website includes.